Netflix Enters Dentraland with ‘Gray Man’ Metaverse Experience
Users of Decentraland can now experience a scene from Netflix’s new action film “The Gray Man” from within the metaverse.
The streaming behemoth Netflix has arrived in the Decentraland metaverse.
The goal is twofold: to promote its new action film “The Gray Man,” starring Ryan Gosling and Chris Evans, and to investigate new interactive ways for brands to connect with fans virtually.
The film is a spy thriller, and Netflix’s 45-parcel Decentraland activation is appropriately referred to as a “Metaverse Mission.” Decentraland recreated the movie’s landscape — a labyrinth that users must navigate by proving their knowledge of the plot along the way.
When users enter the maze, they hear the film’s original music and Ryan Gosling’s instruction video.
In collaboration with Netflix Latin America, Decentraland stated that the best way to access the metaverse was to recreate an actual scene from the film. This not only appeals to those who have already seen the film, but also “boosts the users who happen to be in Decentraland playing in the maze and gets them to watch the film,” according to Shibuya.
The month-long experiment allows large corporations to enter the metaverse by renting virtual land for a short, specific project rather than purchasing it. Companies that are doing this today, according to Alvarez, “will have a huge advantage tomorrow if they understand how this works and how people can interact” in the metaverse.
He went on to say that the metaverse is “about having fun, about connecting with other people here.” And that’s why we have this stimulant [trivia game] that gives you the impression that you’re always doing something.”
Decentraland claims that 2,000 users navigated the maze in its first week. Users can connect their crypto wallets to record their completion time once they reach the fountain in the center and unlock a secret room. The fastest time recorded during the demo was thirteen seconds.
Users can also choose rewards such as a free wearable for their avatar, which will be added to their wallets immediately. The three main agents’ signature looks are available, including Sierra Six’s jacket, Lloyd’s mustache and polo shirt, and Miranda’s blazer and bob.
According to Alvarez, brands and businesses are still figuring out the best way to use blockchain technology to interact with their customers. “The world of entertainment has so many opportunities with Web3, especially when it comes to immersive storytelling and audience engagement.”
“There is a lot of room for improvement” when it comes to onboarding more users into the metaverse, according to Shibuya, who believes it is critical for virtual worlds to become protocols that are open to everyone and where digital asset ownership is standard.
Decentraland also houses major corporations such as Samsung, Nike, and Coca-Cola. The platform also recently hosted Metaverse Fashion Week, during which luxury fashion houses such as Dolce & Gabbana held catwalks to showcase their latest wearables.